Alexander McQueen returned home, to London, with a magnificent spring/summer 2022 catwalk show in the clouds, inside its very own fashion bubble, with views across the capital from the top of a car park.
The British fashion house, part of the Kering family, usually shows during Paris Fashion Week, but since the pandemic, it has instead chosen to release its collections digitally with films shot in the mud on the banks of the Thames to against the backdrop of the wondrous chalky white cliffs at Newhaven beach.
For spring/summer 2022, McQueen’s creative director Sarah Burton was inspired by the sky and its “ever-changing, all-encompassing magnificence”. The designer explained that the artwork for the prints was all shot from the rooftop of the fashion house’s studio, which has the “most incredible views of the city” from Saint Paul’s Cathedral to the London Eye.
The magnificence of the sky was projected into the breathtaking show space, a transparent, reusable cloud-like structure designed by the architect Smiljan Radic on the roof of Tobacco Docks Yellow Park in Wapping, East London. The bubble shimmered, with the late afternoon sun trying to peek through the clouds, which was a striking contrast to the eerie storm soundtrack by John Gosling before the show started.
The whole production was a visual fashion storm, from the location perfectly placed, high in the clouds, to see all aspects of London’s skyline, from the skyscrapers of Canary Wharf to The Shard and the Gherkin, to the intimate circular catwalk with models appearing from a hidden staircase in the middle, to the expressive prints and looser silhouettes, and supermodel Naomi Campbell closing proceedings in style.