Pronovias unveils debut eveningwear collection with Marchesa’s Georgina Chapman

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The Marchesa Notte for Pronovias collection had an exclusive fashion preview at its London flagship, where Chapman alongside Pronovias Group chief executive Amandine Ohayon showcased the collaboration.

Chapman explained that adding cocktail dresses to her collaboration with Pronovias was an “easy yes,” during the event in London.

“For me, both brands share the same core values – we both believe in craftsmanship and quality, and our sensibilities are very similar from a design standpoint,” explained Chapman. “When I was asked if I wanted to do something outside of bridal, it felt very natural as we do event dressing, and why not design not just for the bride but the guests as well.”

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Image: courtesy of Pronovias

Ohayon added: “The first bridal collection came out earlier this year and has been an instant hit – so we knew we wanted to bring something new and different for the second part of the year – and that’s why we wanted to do a party collection, as we really believe that the party is coming back!”

The 20-piece cocktail dress collection, designed for wedding guests, bridesmaids, mother of the bride and for parties is described by Ohayon as being “unique and very special” and is inspired by Seville, referencing its “seductive light, colour and passion for flamenco”.

Chapman added: “I wanted to share that design sensibility from Europe and the beauty of Spain with this collection. When I think of Spain, I think of warmth, the heritage, the artisan laces and embroideries. That’s reflected in the collection from the bright pink prints to gentle metallics and lace designs.”

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Image: courtesy of Pronovias